A tourism roadshow organized by the Uganda Tourism Board (UTB) has gotten underway in Kenya. They are collaborating with tour companies based in Kenya in an effort to boost tourism between Kenya and Uganda, which are both located in East Africa.
The goal of the roadshow, which will be held at the Sarova Stanley Hotel in Nairobi from May 23 to May 25, is to achieve an increase in the number of tourists arriving from Kenya of fifty percent by the year 2023.
This effort follows an increased drive by the Uganda Tourist Board (UTB) to rebrand Uganda as the Pearl of Africa as a premier tourism destination in Africa under a new brand known as “Explore Uganda.”
Kenya is an important tourist source market for the United States, accounting for approximately half of all African visitors that come here.
Uganda’s travel trade partners will rely on the roadshow to obtain agreements that will enhance the number of visitors coming to Uganda from Kenya due to Kenya’s robust travel trade industry and its link to the rest of the globe.
More than 278 carriers from Kenya will establish commercial connections with 35 operators from Uganda.
At the inaugural event, Evans Aryabaha, who serves as Uganda’s Deputy High Commissioner to Kenya, gave a speech. He lauded the tourist sector as an influential factor that would contribute to the strengthening of cultural and diplomatic connections between Uganda and Kenya.
According to Claire Mugabi, the UTB Marketing Manager, Kenya is the largest source market for tourists in Uganda. She also outlined future plans to increase awareness of Uganda as a destination that offers an experience of a lifetime. In her own words, “Uganda is a destination that offers an adventure of a lifetime.”
She stated that “our updated destination brand identity captures the essence of the Pearl of Africa with its mesmerizing experiences, endemic and endangered flora and fauna, pleasant weather all year round, and unique scenery.” “Our updated destination brand identity captures the essence of the Pearl of Africa with its mesmerizing experiences, endemic and endangered flora and fauna,”
According to Fred Odek, the head of the Kenya Association of Tour Operators, Kenya and Uganda need to collaborate in order to advance their tourist industries.
“We see a great opportunity for outbound tourism to the East African Community (EAC) countries to get more tourists to Kenya and simultaneously send tourists from Kenya to other countries in the region.” [Travel] “We see a great opportunity for outbound tourism to the East African Community (EAC) countries to get more tourists to Kenya and simultaneously send According to Odek, “Uganda will profit tremendously as a result of its geographical closeness to Kenya as well as its long history of positive ties with Kenya.”
Prior to the epidemic, Uganda was expected to have more than 1.5 million tourists in 2019 and more than 512,000 visitors in 2020.
Despite this, the tourist sector in the nation is on the verge of a comeback, thanks in large part to an increased focus on the intra-African travel market as a significant marketing strategy.
According to research conducted in 2019, the top three African source markets for tourism are as follows: Rwanda (32 percent), Kenya (24 percent), and Tanzania at 6 percent.