Dubai Tourist Numbers Increase
According to the most recent data from Dubai’s Department of Economy and Tourism, the emirate of Dubai attracted 7.12 million international overnight visitors between the months of January and June 2022. This represents a growth in visitors of more than 183% when compared to the 2.52 million tourists who visited Dubai during the same six-month period in 2021. (DET).
Because of this encouraging pattern during the first half of 2022, the city is now on the correct path to achieve its tourist targets for the remainder of 2022 and beyond. In addition to this, it raises the city’s profile with travelers from all over the world, making it an even more appealing tourist destination.
To the Most Noble “The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the city of the future and the world’s best place to live, work, and invest in has resulted in a resurgence of Dubai’s tourism sector,” said the Crown Prince of Dubai and Chairman of The Executive Council of Dubai. “
The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the The robustness and vitality of the emirate’s economy are reflected in the ever-increasing number of visitors. The vision of His Highness has been instrumental in Dubai’s development of a robust and secure economic foundation as well as a vibrant business environment, which has allowed the city to become a prominent worldwide center for a variety of industries.
Dubai is well on its way to reaching its lofty goal of being the most visited destination in the world, thanks to the tremendous increase in the number of foreign tourists that visit the city. In the years to come, Dubai will continue to promote itself further as a tourism destination that provides appealing value to tourists from other countries.
The number of visitors that arrived in Dubai during the first half of the year 2022 was quite similar to the number of tourists who visited the city during the first six months of 2019, which was 8.36 million. Even more amazing is the fact that the emirate was able to rapidly return to a level of tourism that was almost equivalent to what it had been before the epidemic. This is due to the fact that the world economy and the tourist industry were both struck by difficulties and other circumstances that had never occurred before.
A portion of the local market share
In the first half of 2022, Western Europe was responsible for a sizeable portion of the overall tourist arrivals, accounting for 22 percent of the total number of foreign visitors. This was a considerable proportion when seen from a regional viewpoint. The Middle East and North Africa (MENA) and the Gulf Cooperation Council (GCC) continued to make an impact, contributing a combined 34% of all international visitors and highlighting Dubai’s strong appeal to tourists coming from markets in the surrounding region as a trusted and preferred destination.
These areas were followed by South Asia with a share of 16% and Russia, CIS, and Eastern Europe collectively accounting for 11% of total visits in H1 2022. South Asia was the region with the closest proximity to the other regions. The wide geographic spread is a reflection of Dubai’s diversified strategy, which aims to drive traffic from a broad spectrum of countries and visitor segments, mitigating the risks associated with an over-reliance on any one region, and highlighting the success of destination marketing campaigns that deliver customized messaging across specialized audience-specific platforms.
the greatest levels of hotel occupancy seen elsewhere in the globe.
During the first half of 2022, Dubai’s vast selection of hotel businesses delivered again another exceptional performance across all hospitality measures. This success was driven by the city’s growing popularity. There was a difference of 12 percentage points between the average occupancy level of the hotel sector during the first half of 2021 (62%), when compared to the average occupancy level of 74% during the first half of 2022 (74%), which was just short of the 76% occupancy level that was registered during the pre-pandemic period of the first half of 2019.
This is especially impressive given that it was accomplished despite a 19% increase in hotel capacity compared to the same time period in 2019. In comparison, there were 118,345 available hotel rooms across 714 businesses at the end of June 2019 in Dubai’s hotel inventory.
By the end of June 2022, there will be 140,778 open hotel rooms accessible in Dubai’s 773 hotel establishments. When compared to the first half of 2021, the first half of 2022 saw an increase of 8% in the number of hotels. This demonstrates that investors continue to have a great deal of faith in Dubai’s hospitality sector.
In every other important metric, including occupied room nights, average daily rate (ADR), and revenue per available room, the hotel industry did better than it had before the epidemic (RevPAR). During the first half of 2019, hotel properties in Dubai generated a total of 18.47 million occupied room nights, representing a year-over-year growth of 30.4% and an increase of 18% in comparison to the number of occupied room nights generated during the pre-pandemic period of H1 2019 (15.71 million).
In addition, the ADR for the first half of the year was AED567, which was higher than the ADRs for both the first half of 2021 (AED382) and the first half of 2019 (AED444), representing increase of 48.5% and 28% year over year, respectively.
The solid performance of the hotel industry is also reflected in the rise of RevPAR, which increased by almost 76% when compared to the first six months of 2021 (AED417 vs. AED237) and by an additional 24% when compared to the time prior to the pandemic in 2019. (RevPAR of AED336). After Paris (US$195) and New York (US$172), the hotel analytics company STR ranks Dubai as the third most profitable city in the world in terms of RevPAR ($147).
The ever-present worldwide attraction of Dubai
The most recent data reveals that Dubai continues to be appealing as a must-visit location, which further validates Dubai’s standing as the top destination in the world according to the Tripadvisor Travellers’ Choice Awards 2022. It also continues to be one of the most sought-after cities for international travel, commerce, and events at a time when the bulk of places across the world have reopened their doors to tourists.
The highly encouraging performance of the industry can be primarily attributed to the enormously successful six-month-long Expo 2020 Dubai, which took place in Dubai and drew over 24 million visitors by the time it concluded on March 31st of this year, as well as the ongoing support extended by both domestic and global partners in showcasing Dubai as a multi-faceted destination that is safe, open, and easily accessible.
The Dubai Shopping Festival, the Dubai Food Festival, Gulfood, and the Dubai World Cup are just few of the many festivals, recreational events, and corporate events that take place in Dubai. Other events that contributed to the expansion include the World Government Summit, Binance Blockchain Week, Dubai Desert Classic, Dubai Duty Free Tennis Championship, Gulfood, Dubai International Boat Show, and the Arabian Travel Market.
Dubai is bringing its global marketing to the rest of the globe.
Dubai continues to engage global audiences through international campaigns and in-market trade activities that highlight it as a destination of choice. In addition to hosting a number of global gatherings and events that highlight the diversity of the destination’s offering, Dubai continues to host a number of global gatherings and events. This includes the “Dubai Presents” campaign, which advertises the attractions of the city via a series of movie trailers in the manner of both Hollywood and Bollywood stars.
In addition, marketing activities in key international markets have also been enhanced to showcase the city as the summer destination of choice. This has been accomplished in particular through a rewarding summer campaign known as “Stay More, Pay Less,” which aims to attract tourists and families to Dubai in addition to driving traffic to the ongoing Dubai Summer Surprises festival.